There is also a big number of Slideshare user and they have to promote their services to the people. Especially collaboration between Facebook and social media in “Share” category, which is SlideShare, in the field of promotion. By using qualitative method with descriptive analytic technique, author will analyze collaboration process in the social media business. Data shows that Facebook have collaborated with several social media in 7 existing main categories. The collaboration can occur in the same or different categories. Although to compete one another in giving services and features to the user, still open opportunity for social media developers to collaborate. From the user side, as the biggest market share holder, Facebook had 727.924.640 user until early September 2011. The 7 main categories are publish, share, discuss, commerce, location, network, and games. The category rise from 10 types in 2008 become 7 main categories and 31 sub categories in 2011. Since the first social media, launched in 1995, recorded over 90 social media brand can be accessed until January 2011. The fast growth of social media make a fierce competition between social media developers. The real battle is about to challenge the other brand with different category. The real battle in the market is not only to win the share but to achieve the highest sales point. Tight competition between brand not just only happen in the same category.
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